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Market Reader Pro™– Service Offering
Market Reader Pro™ in-home product testing online consumer insight data collection market research tools
  Qualitative Consumer Insight Market Research
     
  • Ideation - brainstorming • Concept Testing
  • Brand Identity "Taste Test" • Advertising Creative Pre-testing
  • Brand Personality Assessment  
     
  Supported Qualitative Consumer Insight Market Research Formats
     
  • Structured or Unstructured Email
  feedback 		• Online focus groups
   · Chat rooms
   · Message boards
     
  Quantitative Consumer Insight Market Research
     
  • Market Factors
   · Market Size
   · Consumption Levels and
     Frequency
   · Segmentation
   · Consumption Patterns
   · Distribution Channels
   · Market Share
 • Customers Characteristics and
   Behaviors
   · Demographic, Webographics,
     and Socioeconomics
   · Psychographics
   · Consumption and Purchase
     Hanits
  • Attitudes and Opinions of Consumers
   · Product Requirements and Feature Preferences
   · Brand Perceptions
   · Product Performance
     
  Supported Quantitative Consumer Insight Market Research Formats
     
  • Behavioral Data
   · Purchase Data
   · Web Server Log Data
 • Combined Behavioral and Interview
   Data
   · Frequent Shopper cards
   · Integration of logs and survey
     data
 
 

• Interview Data
   · Ad hoc research studies
   · Research Products
   · Tracking Studies
• Combined Behavioral and Interview
   Data
   · Frequent Shopper cards
   · Integration of logs and survey
     data
     
  Popular Consumer Insight Market Research Offerings
     
  • Custom Research       • Consumer Panel Member access
   · Tracking and Behavioral Panels
   · How was the sample collected?
   · What was the overall response
     rate?
   · What measures have been taken
     to ensure that the panel
     proportions accurately reflect the
     actual population
  • Syndicated Research
• Purchase Published Market Research - Primary Direct to Consumer Insight Studies / Surveys -
   · Published one- offs
   · Tracking Studies
   · Research newsletters
  • Continuous Tracking Services
  • Brand Tracking
  • Purchase behavior tracking
  • Media measurement
  • In-home Product Testing
     
     
     
     
     

Please visit http://www.marketreaderpro.com for complete details of service.