In-Home Product Testing Company / Firm – Market Reader Pro™

We would like you to remember us as a creative consumer research company that thinks outside-the-box and successfully combines web research with in-home or in-office product testing. One example is our latest promotional research service that we have branded as the Taste Testing Party™.

Market Reader Pro™ has been an online market research company / firm since October 2000 . We utilize our own proprietary web based online survey solutions to supply clients rapidly returned consumer insight research.

Market Reader Pro™ gives companies the ability to recruit consumers who are interested in testing new products and new product concepts at home or in the office.

We provide clients with a pre-qualified mailing list and a set of instructions that is specific to their survey. Product samples are mailed with instructions to each pre-qualified respondent. Respondents test the samples and then access their respective surveys via the Internet. Respondents enter a sample code and then answer product specific and concept specific questions. Market Reader Pro™ handles all incentive fulfillment for participants.

 Market Reader Pro™ is a full service consumer insight market research company that allows businesses to easily conduct market analysis that gathers the critical consumer feedback FAST! So our clients can make important business decisions based on fact.

We turn Raw data into business intelligence!

New Product Promotional – Taste Testing Party™

This is one of our most recently-developed services. The Taste Test Party™ combines the flexibility of internet based web research with a friendly and familiar in-home or in-office setting for group product testing. We perform this service by recruiting people (hostess / group coordinator) who are willing to host a party to try new products and get paid for each of respondent who participates. Taste Test Parties™ can serve either to collect data or to promote a new product. Of course, we may also utilize this process for a wide range of products that are not food based.

The advantages of this service are:

• Greater distribution of testing locations
• Currently Canada and U.S.A. Reach
• Reduced shipping cost
• Positive non-commercial environment for your products to be sampled

In-home Product Testing Study

In-home product tests are conducted in order to test a product design prior to launch or to test proposed modifications in existing products. In-home product research studies will be conducted with consumers in the U.S.A. These studies include questions which help the client to better understand the attitudes and preferences of the respondents in regard to product usage.

Please visit http://www.marketreaderpro.com for complete details of service.